Adding a graphic item
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In the timeline, position the scrubber where you want the graphic to appear.
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Choose Command-Shift-G.
→ or press -
Adjust the duration of the graphic using the inspector or by dragging directly in the timelines (see Editing title or graphic timing).
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Adjust the scale of the graphic using the inspector. A graphic that is 480px tall will be scale exactly to the height of the movie.
You can set the default duration of new graphic items using the Preferences dialog (see Editing your preferences).